How To Put Ideas Into Action

World-renowned salon business mentor Elle Wilson offers insights on what it takes to convert a great idea into an even better reality.
World-renowned salon business mentor Elle Wilson offers insights on what it takes to convert a great idea into an even better reality.
Memberships increase frequency of visit, improve client retention, and drive revenue. Create a membership program that incentivizes your clients to keep coming back for more! Here are the popular membership perks and reward suggestions that will deliver happy…
2020 has been no joke. The beauty industry has been hit so hard. Some beautiful and super talented people have closed their doors and in some cases, we have even worse scenarios. Let’s be honest… The media loves…
Hey darling, how are you keeping up these days?! Are you feeling the pressure? Understandably so, the universe has a lot to do with it. There is a bigger picture at play right now and it’s having an…
Offering gift cards is a great way to guarantee your salon is always filled with old and new clients. Plus, it’s an easy way for them to continue to support you, especially if you add in a nice…
I’m obsessed with branding. From colors, to ways of writing, to a brand’s sense of humor… and don’t get me started on clever catch phrases. For an industry that’s called the beauty industry, I think it’s pretty fitting…
Standing out from the crowd is one of the main fundamentals of any marketing strategy. While consistent branding helps, offering a unique service is what will truly set you apart from the competition. Salon owners face a lot…
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