Forget everything you know about brows
Your brow problems, solved naturally.
Your #naturalbrowgoals, achieved.
TrueBrow™ is the world’s pioneer in natural brow design and restoration—bringing beautiful natural brows to life through gentle, non-invasive, and customised brow treatments.
Finally, a company committed to revealing the truth about the natural brow. The only company you can trust.
No.1
Natural Brow Design
and Restoration Program in the world
9
Years of
TrueBrow™
650+
Students trained internationally…
and growing daily!
2.8M
Natural brows saved… and counting!
No.1
Natural Brow Design
and Restoration Program in the world
9
Years of
TrueBrow™
650+
Students trained internationally…
and growing daily!
2.8M
Natural brows saved… and counting!
Creating a safe space for your brows since 2012
Whatever the condition—overplucked, overgrown, damaged, disappearing, thinned, tattooed, microbladed, scarred, flat, uneven or misshaped—our highly trained TrueBrow™ Specialists will expertly assess, design, correct, and restore your natural brows.
Our ultimate vision and mission is to save your natural brows. Our TrueBrow™ Specialists’ knowledge and ongoing training is in complete support of this ONE goal.
We don’t believe in shortcuts or quick fixes.
And neither should you.
The details matter! And every hair is accounted for. With TrueBrow™ you’ll never feel rushed through a brow appointment again. Our approach takes a little more time but the results are truly stunning and timeless.
How TrueBrow™ Works
The TrueBrow™ treatment is a high-end in-salon brow treatment performed by TrueBrow™ Specialists. These are professionals studying in the art of natural brow artistry and committed to saving the natural brow. Every TrueBrow™ treatment plan is unique and designed especially for you.
From the hair-by-hair brow assessment to the stunning end results, your beauty and confidence will always be the top priority.
Our specialists receive guidance and support from TrueBrow™’s highest ranking natural brow coaches, including TrueBrow™ Creator Elle Wilson herself. Your specialist is never without a fresh set of expert eyes, and has access to over 70 hours of brow coaching per year at her disposal.
You’re in safe hands.
Every brow is different!
Each brow has its own unique characteristics, hair growth patterns, and personality. Some naturally flow, some don’t. Some are droopy or overarched, some aren’t. TrueBrow™ embraces all kinds of brow stories as each one offers a new opportunity for our outstanding specialists to create the most beautiful natural brow.
TrueBrow™ Specialists are experts in recognizing where your brow is right now and how to achieve its truest natural beauty with a custom TrueBrow™ treatment plan.
01
Discovery
The first step is all about discovery—bringing the past, present, and future together to reveal your natural brow’s true potential.
Falling in love with TrueBrow™ and natural brow beauty begins with a Discovery session, a complimentary consultation complete with a thorough brow assessment. Each question asked during the session is intended to help the specialist gain a better understanding of your brows, and most importantly, of you.
During the session, your specialist will apply her knowledge and expertise to create a vision for your brows using the TrueBrow™ Collection brow kit (our specialty brow products). As you look in the mirror, you will experience a new level of excitement and confidence and be reassured that your brows are in the careful hands of a top natural brow specialist.
Let’s now dive deeper into the assessment process. Discover how your TrueBrow™ Specialist has been trained to assess your brows with Steps 2 to 5.
02
Design
The main goal is to open and soften your face, whilst giving you an instant eye lift.
Once you and your TrueBrow™ Specialist have aligned on the vision and future outcome of your brows, you can move on to Design. These sessions are where the magic happens.
Your specialist will make use of advanced shaping, trimming, and tinting techniques, advanced lighting and positioning techniques, and apply Elle Wilson’s world-class design principles. And just like diamond cutters and haute couture designers, she will work with precision and artistry to bring their vision to life.
03
Transformation
Brows have the power to create extraordinary change and TrueBrow™ has transformed the appearance of thousands of women worldwide.
Transformation is a step up from Design. Transformation happens when the specialist is faced with a brow that requires a radical change in shape.
From droopy brows to sparse brows to damaged brows to brows recovering from tattooing/microblading, TrueBrow™ Specialists are equipped to solve the world’s most challenging brow problems, naturally. These sessions will leave you with flawlessly shaped brows that open, soften, and transform your appearance.
If your assessment is Transformation, your TrueBrow™ journey will look like this:
Step 1 → Step 3 → Step 6 → Step 7
04
Correction
Hiding brows behind bangs. Crooked-looking sunglasses. Overcompensating with brow products. Not on TrueBrow™’s watch.
Step 4 is a must-have step for women with naturally unlevel brows. Correction is also recommended for those who have developed unevenness from years of incorrect shaping or have experienced some negative effects or results from microblading/tattooing, and will need correction in shape, alignment, and leveling.
If your assessment is Correction, your TrueBrow™ journey will look like this:
Step 1 → Step 2 → Step 4 → Step 6 → Step 7
05
Restoration
We are certain that every TrueBrow™ Specialist has heard a woman say: My brows don’t grow.
Natural brow restoration is a signature skill of TrueBrow™. We believe that with meticulous care, extensive knowledge, and tried and true design principles, restoration is possible over 92% of the time. We don’t want you to simply take our word for it. We want you to trust in the visible results. With the world’s largest archive of before and after images, the proof is undeniable.
During Restoration, your specialist will carefully nurture and take account of every brow hair and assess your unique hair growth before making any decisions on transforming or correcting the brow.
If your assessment is Restoration, your TrueBrow™ journey will look like this:
Step 1 → Step 5 → Step 2 → Step 6 → Step 7 or
Step 1 → Step 5 → Step 3 → Step 6 → Step 7
06
Maintenance
TrueBrow™ Maintenance appointments are no ordinary clean-up. Your specialist is trained to keep your brows flawlessly maintained.
Maintenance is a chance for specialists to make enhancements to their initial design and to make sure that your brows keep their beautiful shape so that you can confidently put your best face forward every single day.
Your first Maintenance appointment is typically recommended to be scheduled 2 weeks after Design or Transformation and depending on your hair growth, your specialist can determine the frequency of follow-up appointments.
If your assessment is Restoration, dedication to maintenance appointments will be key to achieving your dream brows.
07
Review
Who doesn’t love an incredible transformation story?
As you enter the world of TrueBrow™ and entrust your brow beauty in a TrueBrow™ Specialist, you can be assured that there is no guesswork. Elle Wilson created Step 7 to show you that with the right treatment plan and trust in your specialist, your dream brows can become a reality. The visible improvements to your natural brow will speak for themselves. Review sessions are there to support you and keep track of your progress.
Remember darling, TrueBrow™ is always in your corner.
Meet Your TrueBrow™ Specialist
The world’s elite natural brow specialists
Equipped with brow scissors, tweezers, wax, tint, and proven design principles and techniques, TrueBrow™ Specialists are ultimately dedicated to saving the natural brow.
Their goal is to make sure you leave every appointment feeling beautiful, confident, and taken care of — from the time you meet them, until the moment you lay your head down and entrust your beauty in their hands. We believe that every woman deserves the healthiest and most beautiful natural brows, regardless of their brow’s history or current state. This is what our TrueBrow™ Specialists’ ongoing education, training, and development are all about.
The key isn’t the tools we use. It is the knowledge and extensive education that sets TrueBrow™ Specialists apart.
Elle Wilson
Creator of TrueBrow™
Your TrueBrow™ Specialist is someone who is…
Committed to saving the natural brow
At TrueBrow™ we don’t guess, we create. Your TrueBrow™ Specialist is completely passionate about honing their craft and committed to delivering natural brows that will make you look and feel beautiful and confident.
Regarded as the world’s elite natural brow specialist
A TrueBrow™ Specialist never stops learning and continuously undergoes training. With their unmatchable knowledge and techniques, and the guidance and support of the world’s most renowned brow coaches at their disposal, your beauty has never been in better hands.
Empathetic to your case and brow journey
Trust that your TrueBrow™ Specialist is there to help your brows heal. Regardless of your brow situation, she will be there to ensure your natural brows shine through. Her knowledge and skills are in complete support of our goal to save the natural brow.
Bronze TrueBrow™ Specialist
A Bronze TrueBrow™ Specialist has the core knowledge and exhibits a strong understanding of the world-class principles that embody TrueBrow™. They have developed a vision and the ability to create unique enhancements, and produce results desired by the client. They’ll know a TrueBrow™-potential when they see one. While they are already transforming the brows and lives of their clients, their journey and development only starts from here.
Silver TrueBrow™ Specialist
A Silver TrueBrow™ Specialist has successfully completed all the required assessments, mastered advanced TrueBrow techniques, and developed elite knowledge about a woman’s natural brow. They have completed additional training both online and offline with Elle Wilson, which is crucial at this level. Most importantly, they keep up with regular brow coaching classes with our endorsed educators as they continue to excel and strive in creating beautiful brow transformations for their clients.
Gold TrueBrow™ Specialist
A Gold TrueBrow™ Specialist is 100% equipped with techniques, skills, and knowledge about the world-class principles of TrueBrow™. With their commitment to their ongoing education, extensive training, and consistently creating beautiful results for their clients, they have established themselves as a Brow Expert in their respective locations. And is personally endorsed by TrueBrow™ Creator Elle Wilson. Even at this level, the learning doesn’t stop and they are still continuing their education online and offline.
Platinum TrueBrow™ Specialist
A Platinum TrueBrow™ Specialist consistently produces superior transformations and is considered a TrueBrow™ Advanced Restoration Specialist.They have the ability to create what is often remarked as a “brow miracle.” Their area of specialty lies in working with women with severely compromised and heavily damaged brows. They stay on top of TrueBrow™ techniques and have advanced their skills to specialize in restoring and transforming brows that are often considered by other professionals in the beauty industry as a lost cause. Platinum TrueBrow™ Specialists are endorsed by Elle Wilson personally.
My TrueBrow™ Story
Your brow problems, solved naturally. Your #naturalbrowgoals, achieved.
“In 2007, I was in a car accident that left my face with some neurological issues. I didn’t think there was anything they could make it look even and natural, until Kacey helped me to get that back.” – Karie
Timeframe: 7 weeks
TrueBrow™ Journey: Discovery, Design, Restoration, Maintenance
Specialist
Kacey Demarest
Elysian Beauty & Brow
“Before I met Davina, my eyebrows were the end result of the 90s pencil thin eyebrow trend. I had massive gaps where hair had stopped growing, damaged follicles, hair that grew in the wrong direction plus was spending ages each morning trying to draw on matching eyebrows, hoping they wouldn’t rub off during the day, and heaven forbid, if there was rain! At my first appointment with Davina, we sat down and discussed what needed to be done to restore my eyebrows. Davina was realistic about the amount of time needed but also positive it could be done.
I never felt judged or looked down on for the state of my eyebrows. She was constantly sharing the feedback other technicians had on ways to help the restoration. 12 months later, I had 2 full matching eyebrows that I spend about 20 seconds on in the morning and a relaxing half hour every 2 weeks with Davina. And I can even go out in the rain and not worry about coming home with only half an eyebrow.” – Shannon
Timeframe: 4 months
TrueBrow™ Journey: Discovery, Design, Restoration, Maintenance, Review
Specialist
Davina Warne
The iBrow Lab
“This was after Julie’s first visit. She was plucking herself, and couldn’t get it right. She wanted to try something to bring her look together with more elegance and class.” – Olivia, TrueBrow™ Specialist
Timeframe: 1 TrueBrow Design appointment
TrueBrow™ Journey: Discovery, Design
Specialist
Olivia Depis
The Natural Brow
“The transformation exceeded any expectations I had for my brows! The attention to detail and overall Vision Sabrina has allowed my brows to flourish with the TrueBrow™ System and enhance my facial features. I’m still amazed at what a difference TrueBrow™ has made for me (and my multiple eyebrow cowlicks). I feel so beautiful and confident with my thriving natural brows!” – Mackenzie
Timeframe: 6 months
TrueBrow™ Journey: Discovery, Design, Restoration, Maintenance, Review
Specialist
Sabrina Ehlis
Sabrina Brow & Skin
“I have known her for about 10 years and she always had super thin brows that were over waxed and plucked because she didn’t believe there was any other option. She thought her brows were far too damaged to consider restoration, but what we were able to achieve says otherwise!” – Rachel, TrueBrow™ Specialist
Timeframe: 18 Months
TrueBrow™ Journey: Discovery, Design, Restoration, Maintenance
Specialist
Rachel McKeering
Skin and Brows by Rachel
“Robyn started coming to my salon in July 2016. Originally she asked if I could help her with her skin. She had no idea she was dealing with ingrown hairs which were supposed to be her natural eyebrow. Not only did I help her with her skin, but also with her brow. And she still comes to see me regularly. When we started she was 60 and was plucking her own brow then.” – Petra
Timeframe: 11 months
TrueBrow™ Journey: Discovery, Design, Restoration, Maintenance, Review
Specialist
Petra Kuthan
Ely Bohemian Beauty Frankston
“I feel as though with the help of the TrueBrow™ System (and of course, Bianca) I wouldn’t have been able to achieve the most natural brow possible. The home care products are so easy to use and Bianca matched my colour perfectly. I also find TrueBrow™ to be long lasting and of high quality.” – Cait
“Cait was a word of mouth referral client from another one of our Truebrow™ Specialists, Sam in Emerald. Cait knew she would be in good hands, Truebrow™ has that reputation. With my skill & knowledge, combined with the clients commitment to growing her natural brow, we were able to achieve a much fuller & flowing brow.” – Bianca, TrueBrow™ Specialist
Timeframe: 3 years
TrueBrow™ Journey: Discovery, Design, Restoration, Maintenance, Revie
Specialist
Bianca Baker
Bianca Jade Brow Artistry & Beauty
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Frequently Asked Questions
We proudly acknowledge the following TrueBrow™ Specialists for their beautiful brow work featured on this page: Angela Mee, Bianca Baker, Bree McDonough, Caroline Loewengart, Davina Warne, Felicia Baker, Freya Tippett, Helen Grech, Jeannie Tong, Jessie Meade, Kacey Demarest, Kelsie Stajcar, Lesley Schubring, Meg Wiltshire, Naomi Volke, Olivia Depis, Petra Kuthan, Rachael Mezzatesta, Rachel McKeering, Sabrina Ehlis, Samantha Keller, Trisha Tsoltoudi, and Whitney Hartmann
