If someone had a question or wanted more information back in the day, they would have to pick up the phone and speak to someone. Now however, more and more people are using Facebook Messenger to ask for information. If your salon isn’t currently active on Facebook Messenger, it’s high time you start as your business will be missing out on plenty of opportunities.
Here are the top tips you need to know as to help you expand your salon clientele using Facebook Messenger.
Tip 1: Find out why they reached out to you.
One of the first things you need to think about when a prospect has contacted you through Facebook Messenger is what brought them to seek your help. This will help you to steer the conversation towards a path that will lead to a sale.
The worst thing you can do is jump straight into a sales pitch and start giving prices and talk of contracts. Unless the prospect has specially asked for prices, at this point they are more looking for your help and advice.
Asking them why they reached out to you is a great way to start the conversation, as it will give you an insight into the prospect’s behavior and story, as well as showing them you care.
Don’t be surprised however if the prospect doesn’t really give much away at first as they’re likely to still be cautious at this point and may say they just want some information.
Tip 2: Build rapport with the prospect.
After you’ve sent the information they asked for, you can then start working on building rapport with them. One way to do this is to ask an open-ended question so as to start a conversation.
After a conversation has built up and they seem to open up a little more, you can even ask about their family or their work.
Another great way to build rapport is to send the prospect helpful content that is relevant to the reason they came to you in the first place. You could say something like “I have a TrueBrow™ Brow Guide I give to all my clients and thought I’d send it to you.”
This level of detail will show them that you truly care and genuinely trying to help.
Tip 3: How to start the sales conversation.
Only until you’ve established a relationship with the prospect can you start talking about your offer. If you haven’t established a relationship and jump into a sales pitch, you may come across as pushy and scare the prospect away.
It’s like the old-school car salesman who chases you around the showroom, trying to corner you so they can present their sales pitch. Doesn’t he just make you want to run in the opposite direction? Don’t be that guy; be the friendly gal who just wants to help.
Tip 4: Get them to confess.
After you’ve directed the conversation towards the sales route but not the full pitch, you can start to dig a little deeper into what problems the prospect is facing that brought them to you in the first place.
While you asked this at the very start, they were probably unsure of you then so now that you’ve built a relationship with them and gained their trust, they’ll be more inclined to tell you more about their problem.
Tip 5: Present the solution.
Now that you know what the problem is, you’ll be able to provide the solution they need. Because you invested the time to build a relationship, they’ll be more inclined to trust the advice you’re giving them and believe that you can, in fact, help them.
Don’t lose the prospect at this point by waffling on about the features of your service as they will not want to know. Remember: THE ONLY THING THEY WANT TO HEAR IS HOW IT CAN HELP THEM.
So when offering your service as a solution to the prospect, make sure to talk about the benefits and not the features. Tell them exactly how it will help solve their problem and examples from other clients.
More Messenger tips:
- Aim for your chat messages to be no more than 1 to 2 sentences long.
- When messaging with a customer, it’s important to talk to them like you would in person. Keep the tone relatively informal. People are expecting and hoping to talk with a real person.
- You can add a level of personalization by using stickers and emojis to express your brand personality while messaging.
- Keep in mind that if you are sending multiple messages without a response, the conversation and dialogue will start to seem unnatural.
Follow these tips and you’ll see how using a Facebook Messenger bot will effectively market your salon and grow your clientele.
Looking for more great ways to attract quality clients?
Book your FREE strategy session with me to quickly boost your salon business today!