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Author: Elle Wilson

How To Keep Up Your Creativity On A Daily Basis
Beauty & Business | Blog

How To Keep Up Your Creativity On A Daily Basis

Posted byElle Wilson June 21, 2021November 2, 2021

Salon success is never owned, it’s rented. And rent is due every time you service a client. Quality salon work requires total focus on what’s in front of you. You can’t daydream nor make a mental list of…

Read More How To Keep Up Your Creativity On A Daily BasisContinue

Top 5 Questions To Ask Yourself Before Going Solo
Beauty & Business | Blog

Top 5 Questions To Ask Yourself Before Going Solo

Posted byElle Wilson June 14, 2021November 2, 2021

The journey to becoming an independent beauty specialist isn’t an effortless or straightforward process. Just remember that it’s easier to build a future with a solid starting point. If you’re thinking about going independent but you’re unsure of…

Read More Top 5 Questions To Ask Yourself Before Going SoloContinue

Why Reviews Still Matter In The Age Of Instagram
Beauty & Business | Blog

Why Reviews Still Matter In The Age Of Instagram

Posted byElle Wilson June 7, 2021November 2, 2021

Yes, ratings and reviews still matter in 2021. While your Instagram is a great showcase of your technical results, reviews speak about results AND the experience, helping potential clients visualize having that same positive encounter with you. Why…

Read More Why Reviews Still Matter In The Age Of InstagramContinue

Confession cover
Beauty & Business | Blog | Podcast For Beauty Pros

What to Focus On Right Now

Posted byElle Wilson May 31, 2021May 17, 2022

Here we are again exploring what influences us on a surface level in our lives, not only as business owners, but more importantly, as human beings. It has become so clear to me over the past 36 years…

Read More What to Focus On Right NowContinue

Why You Should Invest in Your Salon Team’s Beauty Education
Beauty & Business | Blog

Why You Should Invest in Your Salon Team’s Beauty Education

Posted byElle Wilson May 24, 2021November 2, 2021

Inspired and happy team members are the key to a healthy salon working environment that retains existing clients and attracts quality women. Taking the time to explore educational opportunities for your team not only reduces turnover, but also…

Read More Why You Should Invest in Your Salon Team’s Beauty EducationContinue

Top 10 Perks to Include in Your Salon Membership Program
Beauty & Business | Blog

Top 10 Perks to Include in Your Salon Membership Program

Posted byElle Wilson May 17, 2021November 2, 2021

Memberships increase frequency of visit, improve client retention, and drive revenue.  Create a membership program that incentivizes your clients to keep coming back for more! Here are the popular membership perks and reward suggestions that will deliver happy…

Read More Top 10 Perks to Include in Your Salon Membership ProgramContinue

How To Make Virtual Salon Gift Cards Using Just Your Phone
Beauty & Business | Blog

How To Make Virtual Salon Gift Cards Using Just Your Phone

Posted byElle Wilson May 10, 2021November 2, 2021

Offering gift cards is a great way to guarantee your salon is always filled with old and new clients. Plus, it’s an easy way for them to continue to support you, especially if you add in a nice…

Read More How To Make Virtual Salon Gift Cards Using Just Your PhoneContinue

Confession cover
Beauty & Business | Blog | Podcast For Beauty Pros

How to Create Real Strength in Your Business

Posted byElle Wilson May 4, 2021May 17, 2022

Strength. I love that word, do you? It isn’t the same as power; it has different qualities. It speaks to what one can withstand, how much can one take, how strong one is in the face of adversity……

Read More How to Create Real Strength in Your BusinessContinue

How To Write Retention Letters to Your Salon Clients
Beauty & Business | Blog

How To Write Retention Letters to Your Salon Clients

Posted byElle Wilson May 3, 2021November 2, 2021

What do you do when a team member leaves and their clients leave with them? Don’t worry! Prevent client loss when your team member moves on by taking a proactive role in the situation. Here are some valuable…

Read More How To Write Retention Letters to Your Salon ClientsContinue

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  • BROW TRANSFORMATIONS
    • TrueBrow™ In-Salon Treatment
    • TrueBrow™ Home Care + Tutorials
  • TRAIN WITH US
    • Train with TrueBrow™
    • Meet Our Educators
    • Meet Our Community
    • Book Your Strategy Session
    • Work With Elle Wilson
    • About TrueBrow™
    • Blog for Beauty Pros
    • Podcast For Beauty Pros
  • SHOP NOW
  • FIND A TRUEBROW™ SALON
  • LET’S CONNECT
    • Chat with us on Facebook
    • Contact Us