What Makes a Great Teacher?
World-renowned salon business mentor Elle Wilson shares her thoughts on the qualities that make effective teachers stand out.
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The Key To Powerful Decision Making
World-renowned salon business expert Elle Wilson offers solid advice on how to make effective decisions and what gets in the way of smart decision-making.
What Camp Are You In?
How are you, Gorgeous?! I had to share this with you today because I am amazed. We are all aware, especially in the beauty industry, that the world is going through enormous change and turmoil. However, in the…
Boosting Your Business After The Pandemic
Luck happens when opportunity meets preparation. List out your monthly expenses: rent, utilities, payroll, insurance, purchasing products, loan payments, taxes, and other regular expenses. Write down intermittent expenses: equipment purchases, annual training classes, or your yearly holiday party….
Special TrueBrow™ Tutorial with Aware Podcast Gals
Watch this fun and laughter-filled video as Elle Wilson is joined by the dynamic duo of Nicky and Sarah, hosts of Aware Podcast. Elle gives the girls a detailed tutorial of how to create their favorite brow looks…
Grow Your Client Base By Marketing To Men
For the majority of salons, men make up a very small portion of the client base: generally less than 5 percent. However, salon owners are beginning to realize growth opportunities by developing new and innovative ways to entice…
Salon Owner’s Unexpected Breakthrough During Lockdown
In the traditional Japanese art of kintsugi, artisans fill the cracks in broken pottery with gold or silver, transforming damaged pieces into something more beautiful than they were when new. Post-traumatic growth is like kintsugi for the heart….
