The Critical Role of Training in Beauty Salons
Good training produces guaranteed quantifiable benefits. Period.
Facebook Messenger Tips To Grow Your Salon
Aim for your chat messages to be no more than 1 to 2 sentences long. When messaging with a customer, it’s important to talk to them like you would in person. Keep the tone relatively informal. People are…
How to Increase Your Retail Sales Without Sacrificing Your Soul
Deep and gritty, right? There isn’t a beauty professional I know that can deny this feeling and we don’t need to. We are human after all and at times, retailing can feel awful. In this episode, the Tobmeister…
How To Make Your Salon Recession-Proof
Economic downturns have always been a worrisome subject for salon owners: How do you keep sales up when clients cut back on spending?
How to Collect Client Feedback Like a Pro
Reviews and word of mouth referrals are critical to your salon’s growth. Set your team up for success by giving them tools to get critical business reviews more effortlessly.
Boosting Your Business After The Pandemic
Luck happens when opportunity meets preparation. List out your monthly expenses: rent, utilities, payroll, insurance, purchasing products, loan payments, taxes, and other regular expenses. Write down intermittent expenses: equipment purchases, annual training classes, or your yearly holiday party….
How To Cut Down Customer No-Shows
If business was a sport, then running your day-to-day salon activities is the game, and managing your money is how you keep score. One of the many ways of improving your score is to keep your cancellations and…
Salon Marketing Quick Wins, Part 2
As with any business, marketing is a critical component to the success of your salon. Obviously, having a strong marketing strategy to support your efforts can make all of the difference. Check out these top marketing ideas to…
