Good training produces guaranteed quantifiable benefits. Period. To the client, salon training shows that you value their patronage and want to keep it. To your team, salon training signals that you’re willing to make an investment in them…
If someone had a question or wanted more information back in the day, they would have to pick up the phone and speak to someone. Now however, more and more people are using Facebook Messenger to ask for…
Deep and gritty, right? There isn’t a beauty professional I know that can deny this feeling and we don’t need to. We are human after all and at times, retailing can feel awful. In this episode, the Tobmeister…
Economic downturns have always been a worrisome subject for salon owners: How do you keep sales up when clients cut back on spending? Follow these steps to recession-proof your beauty salon: 1. Focus on your balance sheet.Pay close…
Reviews and word of mouth referrals are critical to your salon’s growth. Set your team up for success by giving them tools to get critical business reviews more effortlessly. Asking clients for feedback can feel unnatural to beauty…
Luck happens when opportunity meets preparation. Economic downturns bring both challenges and opportunities. Deal with the challenges now so you can move forward to finding opportunities. Here are the steps to being ready and significantly boosting your business…
Nothing feels worse in a salon business quite like a last-minute client cancellation or a client who just doesn’t show up at all. These incidents take away opportunities from other clients to get serviced, revenue from your business,…
If business was a sport, then running your day-to-day salon activities is the game, and managing your money is how you keep score. One of the many ways of improving your score is to keep your cancellations and…
As with any business, marketing is a critical component to the success of your salon. Obviously, having a strong marketing strategy to support your efforts can make all of the difference. Check out these top marketing ideas to…
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