The Truth Behind The Best-Selling Book

World-renowned salon business coach Elle Wilson recounts her experience of emotional burnout while writing her book “The Power Shift”
World-renowned salon business coach Elle Wilson recounts her experience of emotional burnout while writing her book “The Power Shift”
There’s nothing better than that fresh brow feeling for your clients, especially when they’ve been tinted, but what if you could make it last even longer? Follow my top three need-to-know tips to help prolong your client’s salon-fresh…
Keeping up with the latest and constantly changing trends when it comes to hairstyles, makeup and skincare have long been a part of the beauty industry. But sometimes, due to the hustle and bustle of daily salon life,…
For the majority of salons, men make up a very small portion of the client base: generally less than 5 percent. However, salon owners are beginning to realize growth opportunities by developing new and innovative ways to entice…
If someone had a question or wanted more information back in the day, they would have to pick up the phone and speak to someone. Now however, more and more people are using Facebook Messenger to ask for…
From what I’ve learned, these are the 3 most common marketing mistakes that start-up beauty businesses fall prey to… 1. Not doing any marketing for your salon.In the excitement of setting up, it’s easy to forget what you’re…
Here are my top 3 absolute do’s and don’ts when it comes to natural brows: 1. Don’t: Use black tint on your eyebrows.If someone wants to tint your eyebrows using black tint, I want you to get up…
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