How To Put Ideas Into Action
World-renowned salon business mentor Elle Wilson offers insights on what it takes to convert a great idea into an even better reality.
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Staying Focused in a World Full of Distractions
World-renowned salon business mentor Elle Wilson offers actionable tips on how to harness your determination and stay focused on your goals.
Top 3 Tips to Deal with Quiet Periods in Your Salon
As we slowly edge back towards a sense of normality, expect some periods of quiet in your salon as a number of clients struggle to get back into their beauty routines. If you’re looking for ideas to help pick…
The One Solution that Solves All Other Problems
How can we solve every problem we have within our business without feeling overwhelmed, burnt-out, or feeling stuck? Seems like mission impossible, right!? As a business mentor, I’ve seen it all… Entrepreneurial women placing tonnes of pressure on…
A Salon Owner’s Unexpected Breakthrough in the Midst of Lockdown
2020 has been no joke. The beauty industry has been hit so hard. Some beautiful and super talented people have closed their doors and in some cases, we have even worse scenarios. Let’s be honest… The media loves…
Harnessing The Natural Brow
After years of ultra-defined Instagram brows, women are more than ready to embrace a relaxed approach to grooming. In this very special episode, Beaute by ABIC tapped TrueBrow™ CEO & Founder Elle Wilson for her insights on why…
How To Keep VIP Salon Clients Coming Back For More
Many salon owners don’t even know who their most profitable clients are, let alone how to keep them coming back regularly. Maintaining and developing client loyalty should be one of your greatest beauty business strategies. When looking into…
