The Business of Brows is Booming
As the brow industry continues to grow, salon business coach Elle Wilson advocates for more basic-level education for eyebrow technicians.
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Speech Brings Beauty Industry To Tears
In this video, world-renowned salon business mentor Elle Wilson wins the Educator of the Year Award in the 2018 Australian Beauty Industry Awards.
The One Solution that Solves All Other Problems
How can we solve every problem we have within our business without feeling overwhelmed, burnt-out, or feeling stuck? Seems like mission impossible, right!? As a business mentor, I’ve seen it all… Entrepreneurial women placing tonnes of pressure on…
Finding Opportunities During Tough Times
Tough times have always provided great opportunities. The trick is to know what to look for. Don’t keep doing what you did during good times and expect the same results. Keep up with the changing needs and expectations…
The Very Real Risks Of Microblading
If I honestly thought that tattooing, microblading was a risk-free and best option for your brows, I would add it to my education. However, the risks of this service are truly unacceptable. The marketing hype has exploited women’s…
How Being an Authority Can Boost Your Business
What if every time someone comes to your store or visits your website, they trust you so much that they buy every product you sell or get every service you offer? Unfortunately, there is no easy method to…
Salon Owner’s Unexpected Breakthrough During Lockdown
In the traditional Japanese art of kintsugi, artisans fill the cracks in broken pottery with gold or silver, transforming damaged pieces into something more beautiful than they were when new. Post-traumatic growth is like kintsugi for the heart….
