The Best Tactic To Incentivize Clients

World-renowned salon business expert Elle Wilson explains how to harness the collective power of your customer base by rewarding them with incentives.
World-renowned salon business expert Elle Wilson explains how to harness the collective power of your customer base by rewarding them with incentives.
Our beloved industry has been smashed in 2020; undervalued, pushed aside and without clarity or any logical reasoning in some instances. However, why has 2020 been the year for many where a new fire has been lit within?…
World-renowned salon business mentor Elle Wilson gives actionable tips on how to improve your communication skills and become a more effective leader.
In the beginning, Toby and I did every single task in our company. In fact those first years are a blur. We worked 7 day weeks and 12-14 hour days. Our life was all about our passion and…
Life as a busy salon owner is never simple. Every day you’re juggling multiple tasks and responsibilities: managing and motivating your team, exceeding client expectations, keeping on top of bills… it can become an endless list of tasks!…
I’m obsessed with branding. From colors, to ways of writing, to a brand’s sense of humor… and don’t get me started on clever catch phrases. For an industry that’s called the beauty industry, I think it’s pretty fitting…
World-renowned salon business expert Elle Wilson explains leadership isn’t a magical gift but a set of skills that anyone can acquire and practice.
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