When To Fire A Client & How To Do It Right
World-renowned salon business coach Elle Wilson on when it’s better to fire a client than to put up with their bad behavior.
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Microblading Damaging Women’s Beauty
In this video, world-renowned salon business expert Elle Wilson recounts the slew of horrifying microblading mishaps she has encountered.
How To Approach Your Beauty Salon Marketing
World-renowned salon business expert Elle Wilson shares innovative salon marketing ideas to build your clientele.
Brow Artists International Is Now TrueBrow
World-renowned salon business expert Elle Wilson explains why she changed her business name from Brow Artists International to TrueBrow.
How To Build Your Own Dream Team in Business
By Elle Wilson You can’t fake it, jump over it or somehow sidestep the staffing issue. But is it the staff… or is it? Successful people with ‘meaningful lives’ see their growth as the core of their business….
How To Set The Correct Price For Your Salon
World-renowned salon business expert Elle Wilson on how setting the right pricing is essential to target the right customers and ensure you reach your goals.
How To Increase Your Average Revenue Per Customer
By Bryan Santos One of the first things business owners usually want to know is, “How can I get more customers?” While getting more customers is great, my first recommendation is to not do that. That’s right. Do…
