How Trends Can Damage Your Business
World-renowned salon business coach Elle Wilson gives advice on why you shouldn’t let your business get caught up in trends and fads.
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Don’t spend a cent on anything until you listen to this.
Hi there gorgeous, Money buys you food, pays your mortgage, pays for gas and every other conceivable thing you could think of. As the art of entrepreneurship becomes a reality for you, you start to understand that increasing…
How To Make Your Salon Recession-Proof
Economic downturns have always been a worrisome subject for salon owners: How do you keep sales up when clients cut back on spending? Follow these steps to recession-proof your beauty salon: 1. Focus on your balance sheet.Pay close…
How Pursuing Your Dreams Can Leave You Feeling Destabilized
Your dream to create a successful business could destabilize so much of your life. Saying yes to creating your dream and making it real has deeper implications. It isn’t as superficial as you may think. That’s why so…
Grow Your Client Base By Marketing To Men
For the majority of salons, men make up a very small portion of the client base: generally less than 5 percent. However, salon owners are beginning to realize growth opportunities by developing new and innovative ways to entice…
Speech Brings Beauty Industry To Tears
In this video, world-renowned salon business mentor Elle Wilson wins the Educator of the Year Award in the 2018 Australian Beauty Industry Awards.
