How To Find Your Purpose In Business & In Life
World-renowned salon business mentor Elle Wilson explains how finding the “why” behind your business helps you on the days when things get difficult.
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Beauty Salons Are Places of Sharing and Caring
What happens when people visit beauty and hair salons? Are trips to the salon simply about shaping how one looks on the outside, or can these spaces involve something deeper? In my 36-plus years of experience in the…
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As the brow industry continues to grow, salon business coach Elle Wilson advocates for more basic-level education for eyebrow technicians.
Not Even a Pandemic Can Stop this Entrepreneur
Wow, it’s October! I cannot believe it, can you? Just in case you didn’t know, in 2018 I was honoured to receive the Educator of the Year Award at the Australian Beauty Industry Awards. The event was out…
Top 5 Salon Marketing Trends to Master in a Post-Pandemic World
Keeping up with the latest and constantly changing trends when it comes to hairstyles, makeup and skincare have long been a part of the beauty industry. But sometimes, due to the hustle and bustle of daily salon life,…
The Critical Role of Training in Beauty Salons
Good training produces guaranteed quantifiable benefits. Period. To the client, salon training shows that you value their patronage and want to keep it. To your team, salon training signals that you’re willing to make an investment in them…
