Brow Artists International Is Now TrueBrow
World-renowned salon business expert Elle Wilson explains why she changed her business name from Brow Artists International to TrueBrow.
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How Retail Sales Boost Your Salon Business
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How To Grow A Salon Even Without New Customers
Whether it’s upselling to existing clients or offering new services and products, there are many ways to boost salon revenue without attracting new clients.
How To Fall In Love With Retailing
World-renowned salon business coach Elle Wilson shares inspired retail ideas you’ll be eager to implement in your own business.
TrueBrow Spearheading a Brow Revolution
Brow lovers… finally the Brow Artists International Blog is ready to roll out. It’s important that you get to know not only me, but also the beautiful BAI Brow Family, what we love and how and why we…
The Power of Responding to Reviews
By Elle Wilson Let me ask you a question . . . Do you love your work? What about when your worst client is hissing for a discount. Or when your favourite is about to look in the…
When To Fire A Client & How To Do It Right
World-renowned salon business coach Elle Wilson on when it’s better to fire a client than to put up with their bad behavior.
