How to Think Like an Entrepreneur
World-renowned salon business mentor Elle Wilson shares insights on how each one of us can unlock the entrepreneurial mindset.
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Elle Wilson On The Future of Beauty Industry
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How To Grow A Salon Even Without New Customers
Whether it’s upselling to existing clients or offering new services and products, there are many ways to boost salon revenue without attracting new clients.
The Pros & Cons of Discounts For Your Business
Want to reap the benefits of discounting while still upholding the value of your business? Salon business expert Elle Wilson explains how.
The Power of a Great Testimonial
When it comes to Brow Artistry, there’s perhaps nothing more gratifying and career-affirming than the reactions of our clients to our work. Some clients come to us completely skeptical of what, if anything, we might be able to…
How to Update Your Look With Makeup
By Michelle Bouse Every season, every cosmetic line adds new colors & trends. So many people say to me, “I’m bored with my look and would love to change it, but I could NEVER wear those colors they…
How To Build a Respected Brand
World-renowned salon business coach Elle Wilson shares the core principles she follows when building her own business brand.
