How To Build a Community Around Your Brand
World-renowned salon business expert Elle Wilson shares why community building should be the cornerstone of your growth strategy.
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The Power of Eyebrows
With the popularity of makeup mega stores like Sephora and the glamorous counters of Nordstrom, Macy’s and Saks it’s astonishing how many women forget the obvious. The face-framing, counter-balancing, potentially poignant brow. It can be a war zone…
The Power of Responding to Reviews
By Elle Wilson Let me ask you a question . . . Do you love your work? What about when your worst client is hissing for a discount. Or when your favourite is about to look in the…
How To Add True Value To Your Business
Salon business coach Elle Wilson on how giving value to your customer is what will win you that customer, not just for the sale, but for life.
Why You Need To Stop Expecting From Others
World-renowned salon business expert Elle Wilson on why giving without expecting a return is your best business strategy.
How To Become A Powerful Leader
World-renowned salon business mentor Elle Wilson on how to turn yourself into a powerful leader who is followed, respected and admired.
Elle Wilson On The Future of Beauty Industry
World-renowned salon business mentor Elle Wilson talks about the growth of TrueBrow and exciting plans for the future of the brand.
