How To Build a Community Around Your Brand
World-renowned salon business expert Elle Wilson shares why community building should be the cornerstone of your growth strategy.
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How To Build Your Own Dream Team in Business
By Elle Wilson You can’t fake it, jump over it or somehow sidestep the staffing issue. But is it the staff… or is it? Successful people with ‘meaningful lives’ see their growth as the core of their business….
Brow Artists International Is Now TrueBrow
World-renowned salon business expert Elle Wilson explains why she changed her business name from Brow Artists International to TrueBrow.
Instagram Sneak Peek
If you haven’t been following the TrueBrow Instagram account, here’s a glimpse of all the goodies you’ve been missing. [instagram-feed num=9 cols=3 showheader=false]
The Pros & Cons of Discounts For Your Business
Want to reap the benefits of discounting while still upholding the value of your business? Salon business expert Elle Wilson explains how.
How Leptin Can Help You Lose Weight
This week we’re talking about the H word. That’s right, hormones! Or more specifically, one hormone called leptin. Are you tired? Overweight? Always hungry or craving sugar? Do you sit there with a full stomach and wish you…
How To Tint Eyebrows Properly
By Valerie Schaubroeck You may have been asked by clients, “Can my hairdresser just use my hair color to tint my brows?”, or “Can I use my at-home-color and do it myself?”, or “Why is what you use…
