Brow Artists International Is Now TrueBrow
World-renowned salon business expert Elle Wilson explains why she changed her business name from Brow Artists International to TrueBrow.
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Best Interview Questions & Spotting Good Answers
Renowned salon business expert Elle Wilson explains why it pays to be creative when interviewing applicants to determine skill, cultural fit and intelligence.
The Power of Responding to Reviews
By Elle Wilson Let me ask you a question . . . Do you love your work? What about when your worst client is hissing for a discount. Or when your favourite is about to look in the…
How To Add True Value To Your Business
Salon business coach Elle Wilson on how giving value to your customer is what will win you that customer, not just for the sale, but for life.
How To Build Your Own Dream Team in Business
By Elle Wilson You can’t fake it, jump over it or somehow sidestep the staffing issue. But is it the staff… or is it? Successful people with ‘meaningful lives’ see their growth as the core of their business….
Elle Wilson On The Future of Beauty Industry
World-renowned salon business mentor Elle Wilson talks about the growth of TrueBrow and exciting plans for the future of the brand.
