The Dangers of Microblading
World-renowned salon business expert Elle Wilson goes into detail on why she thinks there’s no such thing as good microblading.
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The Power of Eyebrows
With the popularity of makeup mega stores like Sephora and the glamorous counters of Nordstrom, Macy’s and Saks it’s astonishing how many women forget the obvious. The face-framing, counter-balancing, potentially poignant brow. It can be a war zone…
Why You Need To Stop Expecting From Others
World-renowned salon business expert Elle Wilson on why giving without expecting a return is your best business strategy.
The Pros & Cons of Discounts For Your Business
Want to reap the benefits of discounting while still upholding the value of your business? Salon business expert Elle Wilson explains how.
Do Your Research Before Supporting A Brand
By Elle Wilson I simply could not believe the horribly mutilated brow that was being touted on Instagram. First I was shocked at the standard of work and secondly and most importantly, that the beauty professional believed this…
Best Interview Questions & Spotting Good Answers
Renowned salon business expert Elle Wilson explains why it pays to be creative when interviewing applicants to determine skill, cultural fit and intelligence.
How To Build a Community Around Your Brand
World-renowned salon business expert Elle Wilson shares why community building should be the cornerstone of your growth strategy.
