Let’s get you better at brows and thriving in your business.
Get personalized training from the world’s #1 brow experts. Turn your new or existing business into THE brow destination and fast-track your success!
Dedicated to creating your most beautiful natural brow.
A brow that empowers you.
A brow that embraces your individuality,
And a brow that you are madly in love with.
A brow that empower you.
A brow that embraces your individuality,
And a brow that you are madly in love with.
TrueBrow™ has reimagined natural brow design. You no longer have to go to great lengths—invasive treatments, procedures, even permanent make-up—to achieve a perfect natural brow. Through a meticulous, tried-and-true process, TrueBrow™ intelligently and systematically works with the brow you already have to achieve the brow you’ve been dreaming of – naturally.
We are with you in your journey to discovering your healthiest, most beautiful brows.
Your best brow, TrueBrow™
We’ve Seen It All.
Overplucked, overgrown, damaged, disappearing, thinned, tattooed, microbladed, scarred, flat, uneven or misshaped. No matter the condition, we believe that every brow matters and every woman can now achieve their #NaturalBrowGoals with ease.
Drag the slider to see the ‘Before’ image.
Our ultimate mission to #SaveTheNaturalBrow is embodied in our TrueBrow™ Specialists who are consistently delivering game-changing results their clients are swooning over.
Don’t just take our word for it. The proof is in our remarkable brow transformations.
The TrueBrow™ System in-salon treatments focus on finding the softness and underlying beauty of a woman’s natural brow using cutting edge techniques, world class design principles, and the world’s most advanced brow education.
No. 1
Natural Brow Design
and Restoration Program in the world
9
Years of TrueBrow™
650+
Students trained internationally…
and growing daily!
2.8M
Natural brows saved… and counting!
I want to
Leanne’s TrueBrow™ Story
TrueBrow™ Collection
More than just another product in your vanity.
With a passion for innovation and experience perfecting countless natural brows, Elle Wilson turned her hand to creating the TrueBrow™ Collection. Every part of the TrueBrow™ Collection is expertly formulated to the highest standards and guided by Elle’s mission to transform your brow beauty.
This versatile brow kit is formulated to enhance all natural brow colors and promote healthy brows. Whether you’re going for a natural everyday look or something more dramatic, get perfectly defined, sculpted, volumized, and detailed natural brows with the TrueBrow™ Collection.
Our long-wearing formula is smudge-proof, flake-proof, and life-proof.
Start raising your brows for all the right reasons with the TrueBrow™ Collection.
Get yours, today!
About
Elle Wilson
Elle’s on a mission to shake up the brow industry and redefine natural brow design for women around the world. Her signature principles and techniques have been perfected over her 36+ years in the beauty industry. Now you know why she handpicks each and every one of her students. She then nurtures and empowers them to shape their own future, build their own business, and live their best life while consistently delivering jaw-dropping natural transformations for their brow clients.
Disrupting the status quo.
More inspired than ever, Elle Wilson aims to change the way women think about their brows. So, she has created an in-salon treatment along with a retail product range that raises the bar on ‘natural brow’ potential – the tried and proven TrueBrow™ System complemented by the TrueBrow™ home care kit.
This timely innovation challenges the status quo in the brow industry.
With no gimmicks, no risks, no scarring, no bleeding, no skin staining – focusing 100% on your natural brow and elevating it to its healthiest and most beautiful state ever.
Paving the way for aspiring women entrepreneurs.
Elle is revered globally for her creative leadership, her love for women, and compassionate nature, along with her remarkable energy that inspires those around her. She opened up her heart to share her world-leading TrueBrow™ principles by inspiring and empowering women entrepreneurs the world over to reach new heights, personally and professionally.
Elle shows women how to break down barriers, create their own futures, challenge stereotypes, support freedom of expression, and promote mental wellness.
Many hundreds of women (and counting!) have already made a name for themselves as the go-to Natural Brow Specialist in their location.
Train with us today to receive exclusive lessons from the world’s best.
You will learn advanced techniques to acquire world-class skills pioneered by award-winning educator Elle Wilson, the unparalleled force in the natural brow industry.
Elle Wilson and her TrueBrow™ Endorsed Educators will share her expertise with you step by step, and immerse you in the art of TrueBrow™. Under her caring guidance, you’ll learn her advanced signature brow skills and techniques, be guided to reach your full potential, and shift your perspective to scale your business to six figures.
Elle will ensure that you are personally supported along the way and empowered to create a business that you love and find meaningful. You will become a wildly in-demand natural brow specialist in your location.
Life-Changing
Natural Brow Transformations
by TrueBrow™ Specialists
Life-Changing
Natural Brow Transformations
by TrueBrow™ Specialists
Watch more remarkable transformations…
…and TrueBrow™ Stories.
I want to…
As seen in…
We proudly acknowledge the following TrueBrow™ Specialists for their beautiful brow work featured on this page: Angela Mee, Angie Shine, Bree McDonough, Cindy Chan, Freya Tippett, Jessie Meade, Kacey Demarest, Kelsie Stajcar, Madi Ingram, Nakia Vargas, Olivia Depis, Olivia Trask-Lopez, Rachel McKeering, Sabrina Ehlis, Sammy Theresa, Susy Giannakis, Trisha Tsoltoudi, and Whitney Hartmann
FOLLOW TRUEBROW™
Follow Elle Wilson on Instagram
Follow TrueBrow™ on Instagram
Like TrueBrow™ on Facebook
Subscribe to our Podcast
Find a TrueBrow™ Salon