When you choose TrueBrow™ International, you’re not just embarking on a training program, you’re aligning yourself with the epitome of excellence, led by Elle Wilson, an inducted member of the Australian Beauty Industry Awards Hall of Fame in 2023 and winner of Educator of the Year in 2018 for these brow training programs.
The program not only endows you with unparalleled expertise in world class brow design but also takes your brow skill into the 5th dimension. Repair, correction, long term brow health are the very foundation of the TrueBrow™ System.
Discover the transformative power of TrueBrow™ training through the eyes of Kacey Demarest.
In this compelling video, Kacey shares her personal and professional metamorphosis, detailing how our training program has not only elevated her brow artistry but also enriched her life in ways she never imagined.
Her story is a testament to the limitless possibilities that open up when you align yourself with excellence.
If you’re seeking more than just a career change, if you’re seeking a life change, Kacey’s journey will inspire you to take that pivotal first step.
Dive into Davina Warne’s inspiring journey from an industry outsider to a thriving brow business owner in a small country town.
With no prior experience in the beauty sector, Davina took a leap of faith with TrueBrow™ and the results were nothing short of extraordinary.
Her story is a powerful example of how our training program can not only equip you with top-tier skills but also empower you to break barriers and redefine success.
If you’re contemplating a career shift or wondering if you can succeed in a specialized field, Davina’s experience will show you what’s possible.
In this video, Kelsie Stajcar, owner of Artisan Brow & Lash Studio in Iowa, United States, shares her experience of TrueBrow™.
Kelsie attributes her incredible success not just to our world-class training curriculum, but also to the unparalleled support she received. Kelsea’s story illustrates how TrueBrow™ offers a holistic training experience, going beyond mere skill acquisition to provide robust mentorship and community support.
If you’re seeking a program that nurtures your professional and personal growth, Kelsea’s experience will inspire you to take the next step with TrueBrow™.
Olivia experienced an astonishing journey from having no prior experience in the beauty industry to owning a thriving brow business.
With TrueBrow™, shortly after starting her business, Olivia not only became fully booked but also amassed a waitlist of over 400 clients.
Olivia has since expanded her business to include a team, all thanks to the comprehensive training and support she received from TrueBrow™.
Before the TrueBrow™ System we were working with ONLY 2-dimensional brow theory and techniques. Two-dimensional brow theory and techniques aren’t bad, they are limiting.
Two-dimensional brow theory and techniques capture both length and width but lack depth and the element of time. They don’t see the brow holistically.
Some key characteristics of 2D are:
A perfect example of a 2D brow technique is brow mapping, stencils, and textbook guidelines.
Let’s look at just one: brow mapping.
Brow mapping is a technique used to define the shape of a brow according to specific guidelines and rules. Professionals use it to determine the shape before proceeding with microblading, other PMU techniques, brow lamination, and skin staining. It has become the go-to technique to create a brow shape.
The outcomes of all the above are 2D for the client’s brows. As we mentioned earlier, they are not bad; however, I will leave it up to you to decide whether limiting your clients’ brows is good enough for you.
Limitations cause friction, frustration, and feelings of not being good enough. We know what it feels like to experience limitations in our work. However, we often put up with these feelings because we are unaware of a better way.
Rules may offer some guidance, but ultimately they imprison your creativity and your ability to help women beyond your wildest dreams. Even though it is a safe space, you are bound to it. You may not even realize you are within a paradigm that keeps out your potential when working with 2D brow theory and techniques. More importantly, you might be missing the potential of what is possible for another’s face via their brow.
Let’s look at 2D in layman’s terms.
Imagine you’re drawing a house on a flat sheet of paper. You outline the basic shape – a square for the body, a triangle for the roof, rectangles for doors and windows. This simple sketch gives you a general idea of a house, but it lacks depth and detail. It doesn’t capture the texture of the bricks, the depth of the windows, the play of light and shadow, or how the house sits in its environment. In essence, it’s a flat, basic representation.
Similarly, two-dimensional brow techniques, such as brow mapping, provide a foundational understanding. They offer a basic framework for shaping and styling brows, akin to drawing straight lines to mark where the brow starts, arches, and ends. However, just like the sketch, they don’t fully capture the intricacies of each unique brow.
In real life, brows are more than just lines and angles. They have depth, texture, and unique characteristics that vary from person to person. Two-dimensional techniques often overlook these subtleties. They don’t account for the natural curve of the brow bone, the varying densities of hair growth, or time.
By relying solely on these basic techniques, one might achieve a standard shape, but miss out on creating a brow that can reach the height of its beauty, its fullness. Just as a simple sketch doesn’t do justice to a real house, two-dimensional brow mapping can fall short in capturing the true essence and potential of a person’s natural brows.
The TrueBrow™ System does not design for face shapes.
Instead, a key TrueBrow™ principle lies in understanding how brow designs, shapes and lines evoke different facial expressions and emotions.
For example, overly angled brows can involuntarily make someone appear angry or sad.
Equipped with an array of knowledge, you can intentionally avoid designs that cause negative or unintended emotions.
Instead, you will learn to create angles and craft brows that lift, brighten and enhance.
This ability to shape brows in harmony with positive emotions demonstrates applied emotional intelligence and care for the client.
Three-dimensional brow education and techniques unlock the mystery.
Often, beauty professionals marvel at the results achieved with the TrueBrow™ System. They’re frequently astounded and in disbelief. However, there’s solid science behind these seemingly magical transformations. No serums, tattoos, skin staining, or lamination are involved. Every brow you see featured on our platforms is a testament to the TrueBrow™ method alone.
The TrueBrow™ System is where art seamlessly intersects with science. This creative process, which I initiated, spanned over eleven years and has continued for another eleven. It’s a testament to the creative power that every human being holds within. The artistic aspect is obvious – the flow, elegance, and boldness of a TrueBrow™ design resonates with us all. You can FEEL the beauty in every transformation showcased on our social pages.
But let’s delve into the scientific aspect.
Three-dimensional brow theory is integral to the TrueBrow™ System. Think of it like a sculptor working with clay – they add breadth and depth, transforming a simple shape into a lifelike figure.
These advanced techniques have made many of our TrueBrow™ specialists local celebrities, earning them ‘brow crush’ titles in their locations. They bring hope to clients with damaged or compromised brows. Everyone cherishes such uplifting brow stories.
However, TrueBrow™ Specialists don’t possess superpowers; instead, they are committed to delivering the highest value and ensuring the long-term health and beauty of each brow they design.
It’s crucial to shift our mindset from merely fixing what’s wrong with a brow to envisioning the potential. This is where the third dimension comes into play. What you see with two-dimensional techniques is so limited. Three-dimensional education and techniques literally open your eyes to what is clearly available to work with, on the spot and of course, what is possible in the future. The knowledge to know the difference and the support to check in on your decisions with endorsed TrueBrow™ educators is invaluable.
The TrueBrow™ System is complete and isn’t a guessing game. It’s a factual, scientific approach that transcends standard 2D vision.
Think about it like this: when the sculptor works with clay, they connect every single aspect of the piece they are working with to each other, creating a soft, magical flow.
We’re now learning that every eyebrow has untapped possibilities.
The TrueBrow™ System emphasizes a mindset of seeing potential and “looking for more” versus accepting limitations perceived within the brow.
You will learn exactly how to approach this in a very practical manner. This combats quick or defeatist conclusions that certain brows are hopeless cases.
When confronted with challenging brows, understanding the TrueBrow™ System principles provides perseverance and determination to achieve the best possible outcome for your client. It builds inner confidence, pride in your craft, and commitment to keep striving until the full promise of the brow is revealed.
Your work becomes based on sound knowledge, where art and science meet beauty.
As we continue to unveil the science and art behind a new way of working with brows, I want to introduce you to a concept that elevates our work from good to extraordinary: the fourth dimension (4D).
Let’s look at the significance of time. Let’s dive into something incredibly insightful, together. Rewinding time, it was normal to have a six-week timeframe for clients wanting to thicken their brows.
Now, techniques like lamination, skin staining for effect, and tattooing are used as solutions. But are these truly solutions? Should they be the first options? It appears that we’ve replaced the element of time with short-term fixes, opting for immediate results rather than giving the brow a chance to naturally thrive. Often, the long-term health and effects on the brow are not fully considered.
As industry professionals, we must navigate the challenges our clients face in a world overflowing with options and information. Our expertise and guidance are more valuable than ever. As we explore the remarkable capabilities of the human body, we realize that time, or the fourth dimension, is crucial when working with a woman’s brow.
This isn’t just about the techniques we use; it’s about appreciating the significant role of time and understanding the deep connection between a person’s brows and their overall health, both mental and physical.
This is where the 5th dimension enters, the holistic and haute couture (customized) approach to every single brow.
The 4-dimension and 5-dimension are intrinsically linked.
The 4D aspect means looking at eyebrows far beyond their current appearance. Did you know that stress significantly impacts bodily functions, including hair growth? High stress can lead the body to distribute fewer nutrients to hair, including eyebrows.
This is where 4D education in the TrueBrow™ System becomes essential. It enables us to understand the deep link between eyebrows and the body’s health, recognizing the effects of the body aligning with maintenance and repair over stress and survival. Overlooking this link can lead to inaccurate conclusions and misguided decisions about a brow. The body is full of surprises.
Consider factors like thyroid imbalances, high cortisol levels, or obesity. These health challenges can shift the body’s focus from hair growth to survival. However, these issues can shift and change.
So, what if it appears there’s hardly any hair to work with? This question is a two-dimensional one, and the answer will never be found coming from this dimension itself.
The answer to this question is found in the knowledge and protocol of the TrueBrow™ System’s three-dimensional lessons and techniques. It is a revelation!
The brow, or more precisely, ‘brow hair’, is dynamic and ever-changing, influenced by numerous unseen factors. Our responsibility goes beyond the present moment. We align ourselves with a deeper understanding of the relationship between brow hair and the body. Consequently, the long-term health and unique beauty and potential of the brow becomes our priority.
Linkage™, innovatively crafted by Elle Wilson, represents the forefront of brow care and design, transforming the way eyebrows are shaped and maintained. At the heart of the TrueBrow™ System, this method ensures that each brow is sculpted to perfection, providing a flawless foundation that highlights the natural beauty of the face. This technique carefully considers each individual hair, ensuring a seamless flow and precise angling that leaves clients ecstatic with the results.
Linkage™, a meticulous hair-by-hair technique, stands as a fundamental aspect of our educational approach, emphasizing the artistry in eyebrow design. This method not only enhances the natural beauty of the brows but also allows the brow professional to experience the gratification of creating transformative changes. As a brow specialist you’ll discover the profound impact of this powerful technique, delighting in the ability to bring about such remarkable enhancements in your clients’ appearance.
Evaluating each brow based on its unique needs – whether it involves subtle design adjustments, areas requiring repair and time, or complete transformations – allows for personalized method application.
You will be trained in moving beyond a generic approach, adapting instead to the individual demands of each client.
You will work with the Advanced Tinting System and Advanced Trimming Techniques developed by Elle, further enhancing the professional’s ability to restore even the most compromised brows.
Precise analysis dictates the application of appropriate techniques, making thorough assessments crucial for deliberate, purposeful work. Every decision made by a brow professional ultimately matters.
To be totally honest, for many years, the idea of fads and trends coming before the deep principles that sustain the integrity of the eyebrow concerned me, as it did other professionals. At TrueBrow™, you may already know, our philosophy has always been about eyebrow beauty and health, extending timeless principles of brow design and repair to clients.
For years, the beauty industry has witnessed a whirlwind of eyebrow trends and fads. This will never change. The industry will continue to seek the next best thing. Some call it progress and development. However, as we navigate these changing tides, it’s crucial to remember the foundation upon which we can stand authentically – in a deep, unwavering commitment to the health and long-term beauty of the brow. To sustain the integrity of the brow, we must put the highest principles of brow design and repair first.
That means no guesswork, no 2D theory, or techniques to make decisions on a client’s brows. Twelve years ago, we had no choice, no freedom to do better, but now we do.
The journey to creating the TrueBrow™ System was one of deep listening and understanding, a metaphysical process spanning over a decade. Every day, I continued to work with it in my salon and in my heart. At first, I was perplexed. Why me? As soon as I let go of that question, I started downloading the brow curriculum we had been missing. What every beauty professional needed to give respect and integrity to a brow.
This journey wasn’t just about creating another method; it was about birthing a paradigm shift in how we approach brows. It’s this profound understanding that sets us at the cutting edge of brow education. I am not proud of the TrueBrow System; there is no space for ego when you work with such a System. It originated from a deep creative process, it’s ego-less. However, I am in awe of it and what it makes possible for my students.
The point I am making is that we must not lose sight of the core knowledge and skills essential first and foremost when working with our clients’ brows. It’s not about being against trends; it’s about ensuring they complement, not compromise the integrity and health of the brow.
When working with brows, we need to understand this balance. First is the system that gives us the knowledge and the power to make impactful decisions for our clients’ brows – meaningful ones. Fads and trends come after that, if we desire.
You must be equipped with the understanding and skills needed to make informed decisions about brow care, transcending the idea that fads and trends come first. This idea is so limiting both to you and your clients.
Here’s a tip:
Whenever you’re listening to anyone extending education, even me, be sure to understand one essential element. They can only share with you information that arises from the depth of knowledge they have within them. They cannot give you more than that. If they lack knowledge or have drawn incorrect conclusions, such as “Microblading is essential,” they are coming from a place of lack. Your role is to see through the cracks, be discerning, and ask the right questions.
Let’s remember that trends may come and go, but the principles born of deep process must come first.
The TrueBrow™ System was a universal gift to all beauty professionals worldwide. I have been its guardian for over twenty-two years. Every professional working on brows needs this knowledge in their hands.
2024 is all about that.
TrueBrow™ isn’t just a method; it’s a movement towards empowering you with the knowledge to elevate brow care beyond the conventional. It’s fostering a relationship with your clients that’s built on trust, expertise, and a shared appreciation for the integrity of the brow.
TrueBrow™ is here to guide you, ensuring that each trend is approached with care, if at all, as you learn a deeper understanding and possibly embrace a commitment to the integrity of every brow.
Thank you for being part of this journey. Together, let’s continue to redefine brow standards, meaningfully, one brow at a time.
For now, keep shining, open your heart to learning.
– Elle Wilson
Over the last twenty-three years, the TrueBrow™ System has evolved into a comprehensive ‘brow business in a box’. Elle Wilson has meticulously crafted a system that stands as nothing short of failure-proof, tried and tested to ensure success.
This section has been specifically added for professionals who are seeking a deeper dive into the TrueBrow™ methodology. It offers an in-depth exploration of the principles, techniques, and business strategies that form the core of the TrueBrow™ System. Get started with the TrueBrow™ Global Membership, discover the inspiration, the authentic care of the innovator and please feel free to contact us if you wish to learn more about the TrueBrow™ ‘brow business in a box.’
TrueBrow’s extensive knowledge on tailoring approaches based on the hair texture, thickness and cowlick patterns of each brow gives students confidence working with diverse hair types.
Ability to handle fine sparse hair, dense coarse hair, unruly cowlicks, curly brows and all variations in between expands marketability.
Adaptability whether the brow is silky, wiry, oily, dry, fair, white, dark or dyed enables saying “yes” to all clients.
Comfort working with all hair textures, densities and growth directions results in complete self confidence when approaching any brow.
Mastering precision tweezing techniques is an essential skill for any brow professional. Often, incorrect tweezing techniques cause irreversible damage to the follicles of brow hair. TrueBrow™ is committed to ensuring every student becomes proficient in tweezing. By making subtle, minute adjustments and refinements, you will avoid causing and brow damage
This level of control and understanding is critical for maintaining long-term brow health, when tweezing. We are dedicated to enhancing your tweezing techniques, from the most minor to the most significant adjustments.
Set yourself apart in your area with your genuine care and attention to detail. This commitment to excellence will not only elevate your skillset but also ensure the best possible outcomes for your clients’ brow health.
Our live online platform allows you to learn directly from our esteemed brow experts no matter where you are located.
Participate in real-time brow training sessions from the comfort of home.
Chat, ask questions, and receive personalized feedback just as you would in-person.
Plus, access recorded trainings 24/7 to review techniques or preview lessons.
With elite instruction now available on-demand, you can gain world-class skills without geographic limitations.
Become the brow pro clients crave through our personal guidance.
In the pursuit of excellence, questions are inevitable—and we encourage them.
Our “Ask Questions and Get Answers” feature is more than just a support tool; it’s a dynamic learning resource.
Whether you’re curious about technique nuances, best practices, or client interactions, you’ll receive timely and insightful responses from industry experts.
This interactive dialogue not only clarifies your doubts but also deepens your understanding and skill set.
It’s like having a personal brow coach available at your fingertips, ensuring that you’re never stuck and always progressing on your journey to becoming a brow leader in your location .
Being a part of TrueBrow™’s global online community means you’re never alone on your journey to brow mastery.
This vibrant network of professionals from around the world offers a wealth of knowledge, inspiration, and support.
Whether you’re looking for advice on complex brow challenges, seeking feedback on your technique, or simply want to stay updated on the latest industry trends, our community is an invaluable resource.
It’s not just about learning; it’s about growing together in a space that celebrates both individual achievement and collective progress.
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